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What Are The Biggest Misconceptions About Content Marketing?

There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But, while 88% of businesses plan to… Read More

What is User Generated Content (and Why You Should Be Using it)

When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all… Read More

A Beginners Guide To Authentic Marketing in 2016

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in… Read More

The History and Evolution of Advertising

Advertising and marketing has experienced some major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television. Read More